The Review
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So unsurprisingly this is an absolutely fantastic phone. The design isn't massively changed from the previous generation, but most other elements have been upgraded. This is what we call a big boost.
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Features
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Battery Life
The Dutch lender is moving away from product-led banking with a tiered plan structure covering 41 million retail customers
ING is overhauling how it sells retail banking, rolling out a subscription-based model across all nine of its consumer markets as it shifts from selling individual products to offering bundled plans built around everyday life.
The bank has introduced four tiers — ING Go, ING More, ING Extra, and ING Max — combining standard banking with features customers would typically arrange separately: combined debit and credit cards, investment tools, insurance, streaming services, travel benefits, and cashback rewards. The exact mix varies by market depending on local customer preferences.
The rollout began in Belgium, Poland, and Romania, with the Netherlands going live this week. The remaining markets — Germany, Spain, Italy, Australia, and Turkey — will follow in phases. Three million customers are already on the new plans.
“We act when we see an opportunity to create value for customers,” said Sali Salieski, global Head of Private Individuals. “They told us they want everyday banking to be simpler, designed around their lifestyle and with more flexibility. Banking that adapts to life, not the other way around.”
The move carries real strategic weight. ING holds over €600 billion in retail banking customer deposits across its nine markets. The subscription model is the bank’s clearest signal yet that it sees relationship depth, not product volume, as the path forward.
ING serves customers in over 100 countries and employs more than 60,000 people globally.
