Ebix has launched Ebix Meridian, a new operating platform built for independent U.S. financial advisory firms. It’s built on Ebix MoneyWare, the company’s existing wealth and asset management platform, already in use at more than 300 financial institutions across 17 countries, and pricing starts at $149 a month.
Meridian pulls client management, financial planning, private markets and insurance advisory into one environment, replacing the patchwork of separate systems many independent advisors juggle today for CRM, planning, private markets, insurance, document management and client servicing. It runs on a single client record, one document vault and one audit trail, and throws in white labeled client and investor portals at no extra cost.
At the center of it sits Meridian AI, paired with a data model and control framework Ebix has spent two decades building for wealth and asset management institutions. It handles conversational client intake, portfolio analysis, document intelligence that pulls details out of statements and private market paperwork, and predictive scoring that flags opportunities for advisors to review. For planning, the platform generates a weighted eight factor Retirement Readiness Score for each household and runs cash flow projections through Monte Carlo simulation or return patterns advisors define themselves. Ebix says client data is never used to train models and never shared externally, and the platform carries SOC 2 Type II certification.
“Ebix Meridian is one of the most advanced and significant product launches for Ebix this year and opens a new market segment for the company,” said Gagan Sethi, CEO of Ebix Technologies. “Ebix Meridian combines the depth of technology and integration capabilities built for larger financial institutions with modern workflows, embedded AI and a pricing model designed specifically for the independent advisor market.”
Meridian is already in production and generally available to U.S. advisory firms, with additional life insurance and annuity quoting features still to come in future releases. Sethi said the company sees it as a meaningful new revenue stream in the U.S. and just the start of a broader roadmap that will eventually take Meridian into international markets, though Ebix hasn’t named specific countries or a timeline yet.
Herald View: The real pitch behind Meridian isn’t the AI layer. Plenty of wealthtech vendors have one of those now. It’s the price. Packaging institutional grade private markets, planning and insurance workflows into a $149 a month product is Ebix betting that independent advisors will pay for consolidation before they’ve even tested whether Meridian AI saves them any real time.