Great Eastern has unveiled Great Eastern Private, a segment proposition for high-net-worth individuals and families across Asia, the insurer announced from Singapore on March 3.
The proposition targets established clients looking to preserve and transfer wealth across generations, combining tailored HNW insurance solutions with a curated panel of expertise delivered through a Private Client Privileges programme. The network of private wealth partners spans seven domains: next-generation leadership, family advisory and trust services, health and longevity, international tax advisory, legal advisory, philanthropy, and global lifestyle concierge.
“As clients successfully accumulate wealth, the focus is now shifting to preserving, and transferring wealth intentionally, efficiently and meaningfully. The launch of Great Eastern Private is a strategic move to invest in capabilities and services to respond to this customer need,” said Greg Hingston, Group CEO of Great Eastern.
A member of OCBC Group, Great Eastern offers HNW customers access to the private banking capabilities of Bank of Singapore and the asset management capabilities of Lion Global Investors. In partnership with Singapore Management University Executive Development, Great Eastern Private will host a cross-generational family programme covering values, enterprise continuity, leadership transition, and long-term legacy.
The Hewton Fair Suite, named after founder Alfred Hewton Fair, is an exclusive space within the Great Eastern Centre for HNW clients, with an on-site medical suite in partnership with Raffles Medical Group offering same-day health assessment. Membership includes 24/7 support from a multi-lingual global concierge service.
The launch follows three HNW succession products introduced last year: Legacy Income, Index Universal Life, and Prestige Wealth Legacy. An estimated US$5.8 trillion in assets is expected to be passed down in Asia Pacific between 2023 and 2030.
Founded in 1908, Great Eastern holds over S$122 billion in assets and more than 16 million policyholders. Its life and general insurance entities are rated “AA” by Fitch and “AA-” by S&P Global Ratings.