The Singapore lender is betting on face-to-face advisory as Asia’s affluent wealth pool approaches $4.7 trillion
DBS Group is expanding its wealth management footprint across Asia, announcing plans to open 18 new wealth centres and upgrade 36 existing sites by the end of 2027 in what the bank describes as its largest physical wealth expansion to date.
The new centres will span Singapore, Hong Kong, mainland China, India, Indonesia and Taiwan. In Singapore alone, DBS said its Treasures wealth centre network will grow by 50%.
The push targets Asia’s affluent segment, defined as households with between $100,000 and $1 million in investible assets, a pool projected to reach $4.7 trillion in 2026. Despite growing adoption of digital banking tools, roughly 45% of wealth clients in Hong Kong and Singapore still prefer meeting advisers in person, according to DBS surveys.
The centres are designed for relationship management rather than routine transactions. In Singapore and Hong Kong, they will serve Treasures clients. In other markets, they will cater to both Treasures and the higher-tier Treasures Private Client segment.
The expansion follows a strong period for DBS wealth operations. Assets under management in the wealth business reached S$492 billion in the first quarter of 2026.
“What clients tell us is that the relationship should feel personal, familiar and close to home,” said Sanjoy Sen, group head of consumer banking.
The first wave of openings is expected from the third quarter of 2026, with further launches phased through 2027.