We’re piloting our LEGO® Replay take-back service within the UK and invite followers to hitch us as we check how we are able to carry playful studying to extra youngsters and forestall LEGO bricks from changing into waste.
The excellent news is that most individuals in Britain have already got a plan for all of the LEGO bricks they now not want: 94% of households who’ve determined to move them on achieve this to associates, relations, charities or native colleges, or they promote them* – guaranteeing LEGO bricks are performed many times.
For anybody who does not know what to do with their unused LEGO bricks, LEGO Replay affords a easy choice to make sure these bricks proceed to encourage youngsters’s play and creativity.
The brand new pilot program will check new makes use of for the bricks donated by households and followers in Britain. Throughout this exploratory section, the returned used bricks are recycled into new gadgets that assist studying in colleges, akin to toy storage packing containers.
Working with charity companions akin to In kind directly we’ll fill every new field with LEGO bricks earlier than distributing them to varsities and neighborhood facilities throughout the UK to encourage play and creativity.
Our Vice President of Environmental Sustainability, Tim Brooks, stated; “We’re very proud that so lots of our followers within the UK are already spreading the enjoyment of LEGO play to others. Our bricks are designed to be sturdy and protected sufficient to be handed down from technology to technology and encourage countless play and creativity for years to return.
“Testing LEGO Replay within the UK is a crucial step on our journey to develop into extra round. We wish to give each LEGO brick a brand new dwelling, reuse or recycle it so you may hold utilizing it for longer. We hope LEGO Replay will assist much more individuals donate their LEGO bricks simply, and we’re proud to assist playful studying for youngsters throughout the nation.”
It’s totally straightforward to get entangled and assist us check out the plan.
Merely pack any unused stones in any field and print out a reply label LEGO.com/Replay-UK and ship them from any handle you need DPD Drop Shop by England, Scotland and Wales. An answering service for our followers in Northern Eire shall be accessible quickly.
We look ahead to receiving reside suggestions from our followers on how they wish to donate, and to testing new methods to supply play and studying alternatives for youngsters by repurposing our merchandise.
Associated article: The LEGO Group pledges $1.4 billion to achieve net-zero greenhouse gasoline emissions by 2050
Constructing a extra sustainable future
LEGO Replay launched within the US in 2019 and expanded to Canada in 2021. Thus far, greater than 230 million LEGO bricks have been donated by North American households, offering playful studying alternatives to 300,000 youngsters in want and stopping LEGO bricks from going to waste.
The UK LEGO Replay trial is a part of our wider round technique – together with quite a lot of check and be taught applications – with the ambition to advertise round capabilities and ideas. We not too long ago dedicated to tripling sustainability spending to $1.4 billion in 4 years. Initiatives embody:
- Sustainable and round materials innovation – we purpose to make our merchandise and packaging from extra sustainable and round supplies by 2032. This contains eradicating all single-use plastics from our packaging. The rollout of recent paper luggage began final 12 months in Europe and Asia.
- Transition to zero-impact operations – decreasing our absolute CO2 emissions by 37% by 2032 as a part of our accredited Science Primarily based Goal, with the long-term objective of changing into internet zero by 2050.
- Inspiring and growing the builders of tomorrow – proceed to supply alternatives for extra youngsters worldwide to develop essential life-long abilities by play.